Privacy Policy
Last updated: June 16, 2026
This Privacy Policy describes how Explorer Pest Management, Inc. ("we", "us", or "our") collects, uses, and shares information about you when you visit our landing pages, contact us by phone, or submit our contact form.
Information We Collect
When you submit our contact form or call the number listed on our site, we may collect:
- Your name
- Phone number
- Email address (optional)
- Details about the service you are requesting
- Preferred time to contact you
- Information automatically logged by our hosting provider (IP address, browser type, device type, pages viewed, referring URL)
How We Use Your Information
We use the information you provide to:
- Respond to your service request and schedule appointments
- Send you a quote, estimate, or follow-up communication
- Keep records of customer interactions for service quality and warranty purposes
- Comply with our legal obligations
We do not sell your personal information.
Cookies and Tracking
Our contact form is provided by our lead-form and customer-relationship management (CRM) provider and loads when the page opens so that you can submit a request at any time, whether or not you accept cookies. So that we can tell which ad or page prompted your inquiry, the form provider records how you reached this page — the page address, the referring website, and any advertising click identifiers contained in the link you followed — and assigns a random identifier to group your visit. This information is used only to attribute your inquiry and stays with our CRM provider; it is separate from the advertising and analytics tools described below.
To display that form and keep it secure, a small number of strictly necessary items are stored on your device whenever the form loads. These are not used for advertising and are present regardless of your cookie choice:
- Bot protection — a security cookie (
__cf_bm) set by the form's content-delivery network to tell real visitors from automated traffic. It expires after about 30 minutes. - Form display storage — local browser storage (
embedded_iframe_inline-*) the form uses to render correctly and keep its state on the page. It holds no advertising identifiers.
Whether those advertising, analytics, call-tracking, and fraud-prevention tools load when you arrive or only after you opt in depends on the cookie banner shown on the page and on your location:
- In some regions these tools do not load at all until you click Accept; until then none of them load and no advertising or analytics cookies are set.
- In other regions they may load when you arrive, and you can turn them off at any time by clicking Reject.
Either way, clicking Reject — or sending a Global Privacy Control signal — stops these tools and deletes the advertising cookies they set, and no call-tracking or recording of your visit takes place. You can change your choice at any time using the Cookie Settings link in the page footer.
When active, we use the following providers to measure our Google Ads and improve our service:
| Provider | Purpose | Cookies / identifiers | Typical duration |
|---|---|---|---|
| Google Ads | Measure ad clicks and conversions | _gcl_au, _gcl_*, _gac_* | Up to 90 days |
| Google Analytics (GA4) | Measure site usage and traffic sources | _ga, _ga_* | Up to 2 years |
| Google Tag Manager | Load the tags above after you accept | None set directly | n/a |
| CallRail / call tracking | Attribute phone calls to the ad that drove them | calltrk_* | Up to 1 year |
| ClickCease | Detect and block click fraud on our ads | cc_*, ct_* | Up to 1 year |
| Click fraud protection | Detect invalid or bot ad clicks | Device/session signal | Session |
| Meta (Facebook) Pixel | Measure form-lead conversions (bundled with the request form; runs per your cookie choice) | _fbp, _fbc | Up to 90 days |
We honor the Global Privacy Control (GPC) browser signal: if your browser sends GPC, we treat it as an opt out of the "sale" or "sharing" of your personal information and do not load these providers, even if you have not interacted with the banner.
You can also opt out of personalized Google advertising at adssettings.google.com.
Call Tracking and Recording
Calls to the phone numbers shown on this site may be routed through a call-tracking provider that records which ad or page led to the call. Calls may be recorded for quality and training purposes. When a call is recorded, you will hear a notice at the start of the call.
How We Share Information
We share information only with:
- Service providers who help us operate our business (call tracking, hosting, email delivery, CRM)
- Google, for ad measurement and conversion reporting
- Law enforcement or other parties when required by law
Data Retention
We keep contact-form submissions and call records for as long as is reasonably necessary to provide service, respond to questions, and meet our legal and accounting obligations. You may request deletion at any time using the contact information below.
Your Rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to opt out of certain uses. To exercise any of these rights, please contact us using the information below. We will respond within the timeframe required by applicable law.
California Residents (CCPA/CPRA)
California residents have the right to know what personal information we collect, request deletion of that information, and opt out of any "sale" or "sharing" of personal information as those terms are defined under the California Consumer Privacy Act. We do not sell personal information. To make a request, contact us using the information below.
Children
Our services are intended for adults. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this policy from time to time. When we do, we will update the "Last updated" date above.
Contact Us
To exercise your privacy rights, ask a question about this policy, or request that we delete information we have about you, contact us:
Explorer Pest Management, Inc.
9332 Tech Center Dr. Ste 600, Sacramento, CA 95826, California
Email: [email protected]
Phone: (916) 884-2436
